100 Thieves x adidas OG Collection #2 Drop
A collab between Esports giants 100 Thieves and adidas Originals. Drawing inspiration from 2000’s Japanese streetwear culture
to launch the collection with the ever-so-charming Vinnie Hacker across multiple digital and physical content streams.
Limited edition physical A3 zine for the first 200 customers instore in LA flagship shop:
Instagram teaser content:
Print and scanned social content & OOH:
