IKEA
Decisions on furniture typically more than always require an input from both mum and dad, meaning that the kids are coming along too.
No parent is ever going to leave their child unattended in that ballpit anymore, so keeping the little one’s entertained on a trip that typically lasts 3.5 hours is always going to be a challenge...
We pitched an idea to IKEA to transform the store into a giant game of Cluedo, turning the kids into detectives for the day to solve mystery that featured some of the brand’s most iconic items and furniture.
The game map. Placed next to the pencils and rulers as you enter the store.
Print advertisements accompanying the campaign
