Nike
Best Retail, Best Press, Best Health @ Chip Shop Awards USA
Can something as simple as moving a logo save lives?
Nike Checked is a campaign created to raise awareness of Testicular Cancer Month
For the month of April (Testicular Cancer Awareness Month), Nike move their iconic swoosh tick from the familiar side of every NBA players’ shorts into the centre. In recognition that the player has given their balls a good ol’ fondle to check for signs of testicular cancer.
The campaign kicks off with promotional video content featuring some of the NBA’s most iconic players inside the locker rooms and unboxing their unique shorts.
Capturing their genuine reactions as they’re asked to go behind the curtain and get to know their testicles.
The buzz keeps on going as we take over Nike’s basketball department in stores across the US for April. Creating custom basketballs on display and sale featuring mini-basketball shaped lumps on them. On the label, customers discover info on the campaign and instructions on how they can check themselves.
On social, we create TikTok content featuring NBA players completing challenges with the unique basketballs.
Followed by a call out for fans at home to head to their local Nike store to get involved in the campaign and challenges.
These cheeky print adverts are put up in locker rooms across the country