Swan Matches

Lost another lighter? Well, nobody ever steals your matches.

Some old spec work with an insight at the heart of it that is solid - trust me.

Print advertisements

We create a social campaign allowing users to name and shame their lighter-pinching friends

Profile pictures from friends who have been tagged in our posts are featured as mugshots on our 'crimewatch' style television advert. Our host Manish takes the viewing public through some of the worst culprits.

Ambient advertising is placed around smoking areas.

Our helpline allows victims to receive a text voucher that can be exchanged in shops for a free box of matches.

Giveaways in locations where people smoke.