adidas Consortium’s
Sneaker Tournament



adidas challenged us to create and launch an activation that would unite their network of Consortium partner stores across the world 
and amplify their global sneaker community’s voice

And here it is sports fans… The adidas Consortium Cup!
A worldwide sneaker design tournament with more drama than the Superbowl.
Sixteen massive adidas Consortium partners going head-to-head, putting their spin on some of adidas’ most classic silhouettes.
With fans voting in-app for their champions and ultimately, which store’s designs would be brought to life and onto the shelves.

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