adidas OZWORLD

The Metaverse ripped a giant hole in the spacetrend continuum and adidas wanted to boldy go where every other brand was also going.
They challenged us to create a campaign to launch the adidas OZWORLD. The brand’s first ever Metaverse space where fans could connect, explore and exclusively get their hands on the AW 22 collection - adi’s first clothing range to exist both IRL and digitally for online avatars.